To Amy Woods, Founder of the creative agency Content 10x, creating amazing content is all about discoverability, credibility, and establishing trust among your audience. But the thing is, your audience probably consumes your content in different ways. Some people prefer reading blog posts, others like to catch up on your Instagram stories, and others may like to watch videos. And by creating content for all these channels, you’re checking the box for all three things above. So how do you do it all? The answer: content repurposing. Content repurposing is about finding different ways to communicate with your audience through different formats. It means figuring out your core message in a piece of content, and communicating it across channels. But if you’re worried about being overwhelmed, sounding like a broken record, or connecting with your audience in multiple places, Amy will put your mind at ease in the latest episode of The FWD: Thinking Show. What is content repurposing?Content repurposing is the act of creating content for multiple communication channels. But what type of content can you repurpose? Any type of content can be repurposed for multiple mediums — including blog content, podcasts, videos, email content, search engine optimized content, online courses, social media content, and so much more. When figuring out what content you’re going to create, you need to first understand your audience. Talk to your customers. Listen to the language they use and figure out how you can resonate with like-minded people. Then, Woods advises going all in on one channel at a time. Be streamlined and episodic in the type of content you create. Start by repurposing content for one channel at a time, and introduce additional channels over time. A great place to start is with your existing content that’s still current and relevant. This is called evergreen content, and generally it’s timeless, great content that your audience will benefit from. How do I repurpose content without sounding repetitive?Sounding repetitive is a common concern among businesses who are repurposing content for the first time. Woods says breaking down the content in creative ways and being very platform specific wil help you avoid sounding like a broken record. While you may have the same message in repurposed content, the way you communicate it will be different. Woods advises you ask the following questions with the eye of a journalist:
How do I start repurposing content?At first, the process of repurposing content can feel overwhelming. But Woods offers great advice for those just starting out. Step 1: Go all in on one consistent form of content: do you want to go the podcasting route? Video content and do a weekly video show? Want to blog regularly? Or live stream? Woods says creating high quality content comes down to committing to one type of content, getting really good and consistent at that, and then repurposing that piece into other formats. Step 2: Make sure your process is easily repeatable for every piece of content you create. Step 3: Schedule your content. If it’s evergreen content, you are not bound by time restrictions when you schedule. Step 4: Don’t create more content until you repurpose your first. You aren’t doing justice to that first piece of content until you repurpose it. Woods’ #1 tip: Consistency. Focus on something that’s episodic. Try to embrace content that posts with regular frequency so people know what to expect and can become fans over time. Podcast Episode ResourcesEpisode Timestamps:
About Amy WoodsAmy Woods is the founder of the creative agency, Content 10x, which helps businesses, entrepreneurs, influencers, and thought leaders maximize their audience reach by repurposing their original content. Amy is a trusted speaker at Podcast Movement, Podcast, Content Live, Agency Transformation Live, Retail Live, and Youpreneur Summit. Prior to striking out as a digital entrepreneur, Amy worked as a management consultant with Accenture for 13 years. Connect with Amy on LinkedIn and Twitter. And check out her business Content 10X. from https://blog.aweber.com/podcast/get-more-out-of-your-content.htm
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Valentine’s Day: it’s a time to celebrate romance, togetherness, and self-love. And you can help make your email subscribers feel extra loved this year. You just need to know how to send the perfect Valentine’s Day email. Don’t have an email campaign planned? You don't want to miss out. Last year, it was estimated that the average person will spend around $71 on Valentine's Day. Want in on the action? Here are our top 5 tips to send Valentine’s Day emails your audience will love. Tips to send lovable Valentine’s Day email campaignsCraft the perfect Valentine’s Day email subject lineBe specific in your subject lines and use words that clearly convey what your email contains. Subscribers prefer opening emails that are most relevant to them. For your Valentine’s Day emails, be sure to mention that you’re sending them a message that relates to the holiday. Whether you’re a restaurant owner and want to remind subscribers to make a reservation, or you’re a baker hoping to encourage people to buy sweet treats for a loved one, be sure to tie it to the holiday: “Time’s Almost Up! Make Your Valentine’s Day Dinner Reservation at Cibo Ristorante Now” “Need Chocolate? Pick Up A Sweet Treat For Your Valentine at Joe’s Bakery! Offer something thoughtful for the holidayValentine’s Day is a time to celebrate love — and self-love. Can you offer something unique and special that stands out? How can you add a special twist to the traditional Valentine’s Day gift giving? And don’t forget about those who may be celebrating Valentine’s Day alone. That’s why I love this email from Papersource, which focused on self-love this time of year. Send a personalized follow up email to those who purchased — and those who did notSend some extra love to those who purchased from you. You can send a tailored email with related products or services that they may be interested in based on their purchase. Or, send them a ‘thank you’ gift with a gift card or discount on their next purchase. Using segmentation, you can also find out who did not open your Valentine’s Day email. Entice them with a reminder that Valentine’s Day is right around the corner and include an offer they can’t refuse in the subject line. Make your Valentine's Day emails eye-catchingBeautifully designed emails tend to pop in the inbox. Add some Valentine’s Day flair to your messages to stand out and visually indicate to your readers that this is an exclusive, seasonal offer. Colors like pinks, purples, and reds are natural choices for Valentine’s Day. Readers will immediately know you’re presenting them with a unique, seasonal offer. Or, use eye-catching GIFs (like the one below). Adding some movement to your emails is a great way to draw your reader in. Pro tip: Want to use a GIF in your email? We put together a Valentine’s Day GIF Guide, just for you. Create a sense of urgencyRemind your subscribers that Valentine’s Day is right around the corner by including the date (February 14) in your subject line. For your subscribers who let the holiday creep up on them, they might be encouraged to see how you can quickly help them out. Five Below sent an email with the subject line “ok but v-day is LITERALLY tomorrow,” successfully creating a sense of urgency for folks to get their shopping in sooner rather than later. Unique Valentine’s Day email examplesIf you sell products or services that fit in well with the holiday naturally — fantastic. You do you! But so many companies aren’t necessarily selling products or services that fit in with the vibe of Valentine’s Day. If you find yourself in a similar situation, you’re not out of luck. Check out how these brands stood out with unique takes on the traditional holiday email. To draw customers into their retail stores on Valentine’s Day, glasses retailer Warby Parker compiled funny tweets from customers, joking it’s the perfect place to find romance. I don’t know if it worked, but it definitely made me laugh. Handy, a house cleaning and handyman services provider, reminded subscribers their homes need some love, too. I don’t know about you, but I don’t usually think of home cleaning as a traditional Valentine’s Day offer — but they presented it in a way that fit in with the holiday perfectly. Bloomscape, a home plant ecommerce company, took a unique approach on a more traditional Valentine’s Day gift. Instead of roses, Bloomscape pointed out that houseplants make a great gift. Your own Valentine’s Day email templatesInspired to create your own Valentine’s Day email campaign? Check out the professionally designed templates by AWeber below. They’re free to use when you become an AWeber user, too. from https://blog.aweber.com/email-marketing/valentines-email-ideas.htm If you love learning, this episode’s for you. I talked with podcast fave, veteran creative professional and photographer, Michael e. Stern, about how to take action and learn something new as a way out of a slump. If you like what you hear, write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. from https://marketingmentor.libsyn.com/410-how-to-get-out-of-a-slump-with-michael-e-stern Is the thought of building a complex website to sell your products and services online intimidating? For many entrepreneurs, lack of time, limited budget, and minimal technical expertise can get in the way of bringing their ideas to reality. But creating a fancy website from the ground up — or relying on costly and competitive ecommerce platforms — aren’t the only solutions. An ecommerce landing page is an easy way to convert followers into customers. Best of all, time, money, and technical expertise are no longer obstacles to creating a fantastic customer experience. What is an ecommerce landing page?ECommerce + Landing Page. Let’s break down these terms.
Put them together, and you get a landing page that drives people to purchase from you. Pretty simple. But how is an ecommerce landing page different from selling on the behemoth ecommerce sites we’ve all heard of: Amazon, Etsy, and other online marketplaces? If you’re just starting out, selling on these third-party platforms can be a hassle to set up. Plus, there are costly fees that are hard to justify if this is your first time selling online. Thankfully, ecommerce landing pages let you manage costs, test your idea in a low-risk setting, limit competition, and better control your ability to upsell, cross sell, and drive referrals. Inspiring ecommerce landing page examplesNo matter what you want to sell, ecommerce landing pages are a valuable tool to support your growth. Here are how 5 online business owners are using ecommerce landing pages to make money online. Sell fitness coaching servicesZumba instructor Alycia McFarlin uses an ecommerce landing page to collect payment from her clients. To make it convenient for her clients to pay how they wish, she offers them the options to pay with PayPal, Venmo, or with a Credit Card. Using an ecommerce landing page, McFarlin can collect payment from clients who choose to pay with a Credit Card right on her landing page. What’s great about this page?
Expand your services with personalized consultingCarey Shoemaker, who documents her family’s experience living and working remotely abroad on her site and YouTube channel News from the Shoes, set up an ecommerce landing page to sell consultations to help others interested in full-time travel, social media, and living abroad. Selling a one-hour consulting call through her landing page allows her to keep visitors focused on the value they receive from booking time with her. What’s great about this page:
Monetize your networkAmanda Tento, Marketing Tech Consultant and founder of The Determined Mom, rallies her followers to sign up for low-cost, but high-impact, networking groups. These networking groups are set up in virtual meeting rooms that allow participants to move around the room as they would in real life. Plus, they’re scheduled at convenient times that won’t conflict with free time. Tento saw an opportunity to offer these organized networking events by selling access on an ecommerce landing page which she promotes on her website and social media. What’s great about this page:
Sell your creations for a causeChris Vasquez sells personalized pet sketches and donates 80% of the proceeds to the same animal rescue organization he found his own furry friend. Selling digital products — such as artwork and other designed assets like logos, websites, photography, and more — is a great way to complement consulting services or freelance work. What’s great about this page:
Upsell on a ‘Thank You’ pageSending your customers to an ecommerce landing pages after purchase is a great way to cross sell your other products. On this landing page, Rose Bartu, creator of Freedom Through Songwriting, points customers who just purchased her masterclass toward her private podcast feed. This gives them the option to listen to the course while on the go. What’s great about this page:
Pro tip: If you have multiple products or services, ‘Thank You’ pages are a great strategy to drive additional sales. People are already aware and engaged with your company after they purchased; if you have something to offer customers at this stage of their journey to get them excited about your brand, now is a great time to do it. Make your first dollar online today.When looking for a landing page solution to sell your products or services online, look for software that lets you easily accept payments, market yourself, and grow your email list from one, easy-to-use tool. Save even more time with professionally designed templates, purchase tagging that lets you automate email campaigns to new customers, and custom domains to generate recognition and credibility. from https://blog.aweber.com/digital-marketing-2/sell-online-with-ecommerce-landing-pages.htm When your business makes a mistake, you need to act quickly. A sincere apology email can often help to fix the damage. But the stakes are high. Use the wrong words in your apology email, and you might anger your audience. To avoid disasters like this, we gathered 6 brilliant examples of companies saying "sorry." Consider this the Hall of Fame of Apology Emails. Use them as a guide if you ever need to send a heartfelt — or even humorous — sorry. When should you send an apology email?Before sending an apology email, evaluate whether the situation calls for it. Ask yourself two questions:
If you respond with a “yes” to either question, you should send an apology email. Different mistakes require different responses. Here are examples of apology emails for some of the most common mistakes businesses make. Incorrect info, broken links, and typosIf you forget to carefully review and test your emails, you might end up sending an email with broken links or typos. It happens quite a bit. (Pro tip: Test your emails before you send them.) If you did this, send an email to give people the correct information and to apologize for the mistake. BuzzFeed sent a newsletter with the wrong link. They quickly sent an apology email with the right link and a lighthearted explanation. The wrong audienceAccidentally send an email to the wrong list or segment? Don't panic, we're all human. That's exactly what Uberflip admitted to in their apology email to subscribers who received information about a webinar they did not RSVP for. Accidental email sendsIf you hit send too early or deliver an email you never meant to send, keep calm and send an apology. If the email you accidentally sent is funny (Let’s say it contains nothing but a cat.), you can even make your apology humorous, like Fab’s purrfect email below. Missing information or detailsForgot to include important information or details in your email? Send a follow up email to correct your mistake. Notice how Really Good Emails apologizes for sending another email in the same day and shares the information they forgot. Tech issuesTechnology doesn't always work. If your website goes down or you're dealing with another tech issue that affects your audience, email them to apologize and give an update on what's happening. Joanna Wiebe, founder of CopyHackers, sent an apology email after her webinar platform failed to work during her presentation on apology emails. (I think she jinxed herself.) Wine Insiders also experienced technical difficulties on their website. As the email explains, the mistake wasn't caught in a timely manner due to a company holiday, so they made up for it by extending a limited-time deep discount. Broken products or poor serviceA bad experience with your company can destroy your relationship with a customer and lead to negative reviews of your product or service. If a large group of customers have a bad experience because you delivered a poor product or service, the negative impact is magnified. But you can send an apology email to help alleviate the damage. After delivering defective products to their customers, Passion Planner emailed their audience an apology and an offer for a full refund. Serious mistakesIf you’ve made a serious mistake, own it. No excuses. Apologize and explain how you’re addressing the issue so it doesn’t happen again. Check out the apology email AirBnb sent for a serious mistake below. How to write an apology email subject lineNot sure what to write in your subject lines? Try one of these tips. Be direct.Explain exactly what happened and what you're doing about it. Example: Passion Planner Subject line: Trouble with Eco? We Hear Your Concerns. Mention your mistake.Be clear about the mistake you made right in your subject line. Example: Really Good Emails Subject line: We forgot some stufferoo Be human.Everybody makes mistakes. As long as you haven’t made a serious one, use a human tone, like Buzzfeed, and maybe even add an emoji. Example: BuzzFeed Subject line: Let's try this again...? Make amends.Apologize for your mistake with a gift. But be sure to hint at it in the subject line, or subscribers won't know what they're missing. Example: Wine Insiders Subject line: Oops! Our mistake - your reward! Related:Your Guide to Writing the World's Best Email Subject Lines Own your mistakes.It’s much better for your brand to apologize than to say nothing when a mistake happens. Plus, it’s the right thing to do. Need help writing other emails? Download our free What to Write in Your Emails guide. It includes 45+ fill-in-the-blank email templates. AWeber is an email marketing platform that's enabled more than 1,000,000 small businesses and entrepreneurs create and send emails people love. Ready to send beautiful emails your subscribers will love? Get started with AWeber Free today! Additional reporting by Amanda Gagnon & Kelly Forst from https://blog.aweber.com/email-marketing/how-to-send-an-apology-email.htm “To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said this. Turns out, we can trace this quote all the way back to Titus Maccius Plautus, who lived around the year 200 B.C. Well, here we are, more than 2000 years later, and it’s still true — to an extent. Scaling and growing a business without increasing expenses is a tough puzzle to solve. Thankfully, it’s not impossible. There are ways to do it without making a huge investment. One of the best ways for entrepreneurs to scale and grow is through selling digital products. Not sure what to sell? Or how to sell digital products? Chances are you have a skill, product, or service that your audience would love — you just need some inspiration. Here’s everything you need to know about creating digital products and selling them online without spending an arm and a leg scaling your business. What are digital products?Digital products are downloads or services that don’t have physical substance. They can be delivered entirely through a digital format, and the transaction takes place online. Think of them as intangible products that hold value — like ebooks, courses, templates, and more. Of course, some digital products can be printed out, depending on how they’re used and how the buyer wants to use them. You may have heard us talk about using ebooks, courses, templates, and other content as lead magnets in the past. And they still can be. It all comes down to your unique business and audience. For example, if you’re a food blogger, you may want to offer a small 5-recipe guide as a lead magnet to encourage people to opt-in for your email list. This is a great way to let people try your recipes without them having to commit money just yet. Then, you can sell a recipe ebook with 50 of your top recipes. Pro tip: Offer your email subscribers an exclusive discount on your recipe book. This will make them feel special and valued. Delivering digital products saves you the hassle of having to ship physical products, store inventory, and deal with third-party delivery services. All you need to sell digital products is a reliable email marketing, landing page, and payment processing platform, like Stripe. The benefits of selling digital productsYes, making more money is at the top of this list. But the benefits of selling digital products go so much deeper than that.
A great place to offer a small upsell is on your thank you page. Once someone signs up for your list, send them to a thank you page. Then, mention they may be interested in one of your products or offerings with a small price point. These micro-purchases are a great way for new subscribers to get instant value without committing to a large purchase.
Best digital products and downloads to sellThe truth is, you can get as creative as you want when selling digital products and downloads. The key is to make sure it’s valuable to your audience. Here are some ideas to inspire your own digital product creations. EbooksWhether you’re a food blogger, fiction author, travel writer, podcaster, or something else entirely, you can create an ebook around your expertise. If people turn to you for guidance in a particular area, then an ebook may be the thing for you to sell.
CoursesOnline courses are becoming increasingly popular. In fact, Thinkific says that the e-learning market is projected to grow to $275 billion by 2022. People live busy lives, and being able to learn on your own time is a major benefit of online courses over webinars or in-person learning. Plus, courses are a great way to earn passive income. Here are a few ways you can build and offer courses to your audience:
Podcaster Cathy Hellers sells a 12-week course to her audience, teaching registrants how to turn their passion into a career. TemplatesTemplates are a great way to save your audience time and money by doing the hard work for them. Templates are especially useful for consultants, web designers, coaches, and anyone else who can offer expert advice and professionally designed templates. Here are some ideas:
Many small business owners or entrepreneurs don’t have professional design skills, so Creative Market capitalizes on its skills to sell pre-designed website templates to this audience. AudioThe market for selling and licensing audio is growing. If you’re a music producer, or just like creating beats for fun, consider using your landing page to sell audio. Here are some ideas:
DesignAre you a freelance designer? Or, just have some design skills people would pay money for? If you have a design eye worth sharing, selling your creations and design services could be incredibly valuable for your audience. Some things people would be willing to pay for include:
MembershipsSometimes, the greatest upsell is simply access to a community of people who can share their experiences and learn with you. See how The Social Broker empowers real estate professionals with the tools and community they need to build a brand on social media. How to start selling digital products & make your first dollar onlineStart selling digital products and downloads in four easy steps. #1. Create your digital productCreating your digital product is the first step to making your first dollar online. Whether you’re creating an ebook, course, or something else entirely, you’ll probably need a #2. Figure out your price pointKnowing how to price your product can be tough to figure out. You don’t want to set the price too high to the point where people won’t want to spend that much, but you don’t want to undervalue your hard work either. A good place to start is by researching what prices other people are offering similar products for. You’ll also want to calculate how much you invested in creating the product — in both time and money. Make sure you price your product so you make a profit. #3. Set up a landing page to sell your productNext, set up a place to sell your product. If you want to limit costs and avoid the hassle of third-party ecommerce platforms, a landing page that welcomes visitors to check out your product is your best bet. Connect your landing page to your payment processing system and you can easily direct visitors to your ecommerce page. (Soon, you’ll be able to collect payments all from within your AWeber landing page. Sign up below to get notified when this feature is ready). #4. Deliver your product with emailFinally, it’s time to deliver the goods. Set up an automated email campaign to deliver the product when someone purchases. Your first email should always include the product itself, but you can have more emails in the campaign directing them to take other actions — like follow you on social media, check out other products, or even leave a review. Now, where to begin?Ideally, you want to find a platform where you can do everything from one easy location. Well, we have good news for you. The solution to easily selling online is coming soon! Want to be the first to know when it’s available? Sign up below. Get notified when ecommerce selling is available on AWeber Landing Pages.You'll also receive marketing tips and updates in our weekly newsletter, FWD: Thinking.
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from https://blog.aweber.com/digital-marketing-2/how-to-sell-digital-products-online.htm What do successful marketing strategies and breakfast have in common? Answer: The best ones involve variety. Think about it. A healthy breakfast means eating a variety of foods — fruit, toast, eggs. You need a variety of foods with different nutrients to fuel your body and stay healthy. A healthy marketing plan needs variety, too. To be successful with marketing, you need to use different tactics and test strategies to find what works for your business. You can’t go all in on one thing, and one thing only. Side note: if you hear “this is the only tool you need,” turn and run the other way. Always be skeptical of tools or strategies that promise it all. Small business influencer Rieva Lesonsky talks about this more on The FWD: Thinking Show. So what can you do to diversify your marketing strategy? Enter: web push notifications. Not only do push notifications let you communicate updates to your audience, they enable you to drive traffic to your website or landing page, build your audience, and grow your business. Plus, they work great in tandem with email marketing. Read on to learn all about web push notifications and how you can use them to complement your marketing strategy. What are web push notifications?Web push notifications — also known as desktop notifications or simply push notifications — are short, one-time messages that are delivered straight to a subscriber’s desktop when they have a browser open. Web push notifications are sent to people who have opted-in to receive messages from you. Once they’ve opted-in, subscribers do not have to be on your website in order to receive a push notification. They usually appear in a corner of your desktop or laptop screen and serve to alert your audience of exclusive deals, offers, promotions, or even freebies. The goal of push notifications is to drive your audience back to your website or landing page and take the action you want them to take. What’s the difference between a web push notification, an in-browser notification, and a mobile push notification?An in-browser notification is another form of online messaging that targets active website visitors when they are actively on your website. Mobile push notifications are the types of notifications that appear on a mobile device. These messages go to a user’s phone and show up on a lock screen. When a user opens a push notification, it will bring the user to whatever app sent the message. Much like web push notifications, users can opt-in and opt-out of receiving notifications. But in this guide, we’ll be covering all you need to know about web push notifications. They differ from in-browser notifications and mobile push notifications in that a user does not need to be on the website in order to receive the push notification. This allows marketers to reach users when they’re not actively engaging on a website. Why marketers should use web push notificationsMarketers use web push notifications to build, inform, and retain their audience. Web push notifications capture subscribers’ attention, no matter what they’re doing online. Whether a person is in their email inbox, scrolling social media, or browsing their favorite ecommerce sites, if they are subscribed to your opt-in messages, they will receive them. And the stats speak for themselves. DigitalMarketer analyzed web push notification metrics and found they maintain a click through rate of 4-6% even when subscriber count is above 25,000. Web push notifications also offer marketers a more flexible form of communication, allowing subscribers to opt-in and opt-out with more freedom than a typical full page popup modal. There are 9 primary reasons why marketers use web notifications to elevate their marketing strategy. #1. It’s easy for web visitors to subscribe (or unsubscribe)Opting in for web push notifications is as simple as clicking a button — literally. If a visitor clicks on "allow," they will start to receive web push notifications. Likewise, when a reader no longer wishes to receive web push notifications, they can unsubscribe by changing their web browser settings. This also removes the barrier of needing visitors to provide their email address. #2. They allow for instant communicationPromoting your content can be hard work. There are tons of different social and publishing platforms — but they’re not always the best at making sure your content gets seen. Web push notifications are not dependent on social networks. They instantly appear on a subscribers’ browser, so they can access it immediately. #3. Web push notifications are an owned channelYou never have to worry that a social media algorithm will block you from reaching 100% of the people on your list. . But that doesn't mean they will stay subscribed if you don't send them valuable content. So be selective in what you send so you can turn a casual visitor into a regular reader. #4. They help you drive traffic to your site without advertisingPaid advertising is a great way to drive traffic back to your website. But web push notifications can help you do that with your existing audience just as well. Let your subscribers know when you’re running a limited-time sale or have an exclusive offer. No need to spend money on paid advertising to target this group of subscribers — just use web push notifications. #5. They let you build deeper connections with your subscribersMake your readers a top priority by treating them like a VIP when you release new content. Plus, sending exclusive content to web push notification subscribers makes them feel valued and a part of your VIP community. #6. They help you grow your audience on other marketing channelsLeverage your existing email subscriber base to grow your web push notification list and vice versa. Drive them to sign up pages to grow your email lists and opt-in for notifications. #7. They complement a strong email marketing strategyWeb push notifications don't replace email marketing. Email still provides the highest ROI of any single channel. But not all first-time visitors are comfortable providing their email address. That’s where web push notifications may be the first step in building a relationship. Combining your web push notifications and email creates a winning marketing strategy by giving you additional touchpoints to connect with your audience. #8. They save timeA web push notification message takes less time to create than other marketing assets because they are concise and less time-composing to compose. #9. They let you communicate limited-time offers instantlyMake your subscribers aware of limited-time offers the minute you launch. Don’t let them miss out on a great opportunity — they’ll appreciate the heads up. What do push notifications look like?While simple in design and layout, these push notifications pack a powerful punch in a little package. As you can see from the image above, there are 4 components of a web push notification — let’s break them down. A. Logo. Including a brand logo or image on a web push notification provides instant recognition from a user. It’s a highly visual way for a subscriber to recognize that the message is coming from your brand, and can drive them to read the notification and take action. Pro tip: You may want to test adding an image of yourself or an image of a product to help illustrate your message, rather than your logo. Consider using visuals that make your content more comprehensive. B. Title. The title of the web push notification is also called the header text. This is the piece of text that will catch the attention of a subscriber and decide to read on. C. Message. This vital section is where you can elaborate your message. This is your opportunity to concisely explain the value a subscriber receives from clicking on your push notification and visiting your site. Answer questions like: what will your subscribers receive by visiting your site? How long will the offer last? Keep in mind, however, that web push notifications are meant to be short and sweet. Avoid jargon and use simple and direct language. D. Domain. This is the URL that the user subscribed to. Including the source link in your message can’t be changed. It not only serves to remind the subscriber of your website, but aids in recognition and awareness of your online presence. How to use push notifications in your marketing strategyNow that you know the basics about web push notifications and the benefit of using them, let’s get into how to use push notifications as a part of your broader marketing strategy. Getting started with push notifications as a marketing tacticWhen considering web push notifications as part of your broader marketing strategy, there’s a few things you want to consider:
Is your goal to get more website traffic? Do you want to make more sales? Drive visitors to view new content or sign up for a guide? Whatever your business goals are, consider how web push notifications can support them. This will help you figure out what kind of messages you want to send out to your audience.
When a website visitor signs up to receive your push notifications, what will they experience? Where do you want to take them? What actions do you want them to take? How will you control the message and make sure they’re receiving value?
Make sure that push notifications fit in with how you’re marketing your business across all your marketing channels. You may have heard this described as cross-channel marketing, or omnichannel marketing. This means that people experience the brand consistently across different marketing channels, which is why maintaining a consistent brand voice and branding is key. But why is this so important? According to ClickZ, customers bought 250% more frequently when interacting with three or more channels than customers who only engaged with one channel. Let’s get into this deeper and look at how you can use push notifications along with email marketing in your strategy. How to use web push notifications and email marketing togetherWeb push notifications and email marketing support each other in many ways. While your email subscribers and your web push notification subscribers are independent of one another — meaning those who sign up for your email list don’t automatically become web push notification subscribers, and vice versa — you can drive subscribers of one to become subscribers of the other. Let’s break down how to grow your web push notification subscribers using your email list. Step 1: Write the Opt-In PromptIn order to start collecting web push notification subscribers, you need to ask your website visitors if they’d like to subscribe to receive notifications from you. That initial ask is called the opt-in prompt. The goal of the opt-in prompt is to encourage website visitors to allow you to send them push notifications to their desktop. Writing a compelling opt-in prompt begins by explaining what a subscriber will receive from you. This offer has to be valuable to the reader in order for them to let you send them notifications. Step 2: Ask your email list to subscribe to your web push notificationsAlert email subscribers about opting in to receive your push notifications. This is called the ‘soft ask’ and explains the value of opting-in to receive push notifications. An email subscriber may want to opt-in to receive push notifications for numerous reasons. Some of the more common reasons are that they want...
Once you make the soft ask, drive email subscribers to your website to sign up via your opt-in prompt. Step 3: Create and send your web push notificationOnce you’ve begun collecting web push notification subscribers, it’s time to send out your first notification. Think about what action you want your subscribers to take back on your website. Do you want them to sign up for a webinar? Make a purchase? Download a guide or checklist? Whatever your lead magnet is that you want to promote will dictate the content that you send out. No matter what action you’re pushing your subscribers to do, here are a few tactics that will incite action:
Once you’ve written an informative, engaging push notification that drives them to a desired location, it’s time to press “send.” Step 4: Use data to drive decision making.Push notifications are a great way to connect with your audience. But, there’s a delicate balance between sending too many and too few. Too many notifications can lead to notification fatigue — which could mean subscribers start ignoring your messages or opting-out altogether. But send too infrequently and subscribers may forget they opted-in. Test your sending frequency to see what resonates best with your audience. Test the best time of day to achieve maximum engagement. Pay attention to your click-through rate (CTR) to monitor the results of your tests. Step 5: Take your strategy to the next level.Finally, consider where you're sending your web push notification subscribers in your messages. With a tool like AWeber, you can create a landing page that promotes your business or your lead magnet. This is perfect especially if you don’t have a website, or you want to save on costs to build your own website. Landing pages drive visitors to take one, specific action, which keeps web push notification subscribers on task and focused on the action you want them to take. Include a sign up form and the benefits a subscriber receives when they join your email list. Plus, add a tag to people who sign up for your email list via your landing page according to the lead magnet they signed up for. This lets you send personalized and tailored email content in the future if you wish. from https://blog.aweber.com/digital-marketing-2/what-are-web-push-notifications.htm If you’ve ever dreamed about making money while you sleep, my conversation with Jill Anderson of Jill Lynn Design will wake you right up. Jill is a web designer and long time Marketing Mentor client who has just released her first product, The Client Onboarding Toolkit, and in our recent chat, she who opens up about the nitty gritty of her experience. We’d love it if you write a review, subscribe on Apple Podcasts and sign up for Quick Tips from Marketing Mentor. from https://marketingmentor.libsyn.com/409-what-passive-income-really-means-with-jill-anderson “Do I need a website? What should I use a landing page for? Do I need both?” If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away. Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it. In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started. Landing Page vs. Website: DefinitionsWhat is a website?A website is usually made up of five or more web pages, including:
*It’s worth noting that people sometimes use the term “website” and “homepage” interchangeably. For the purpose of this blog, I am calling a “website” a collection of web pages and the “homepage” the main page of a website. Ultimately, the goal of a website is to encourage visitors to browse, learn about the company, get answers to their questions, and get familiar with what you do. You’ve no doubt visited countless websites, but to show you how people are using both websites and landing pages, I’ll give you an example. Check out the website for the podcast “Foodie Buddies” below. A visitor can easily navigate around the site to learn about the podcast, listen to the latest episodes, and get recipes. To sum it all up: websites are a one-stop-shop for all information about your business. But they can also be expensive and time-consuming to build. If you’re not sure if you need a website, you might want to consider starting out with a landing page. What is a landing page?Unlike a website, a landing page is a single web page with limited navigation ability. Meaning, you can’t click around to different pages on a landing page like you can on a website. The goal of a landing page is to drive visitors to take one, very specific action, like: subscribe to a newsletter, buy a product, or sign up to receive a lead magnet. Ultimately, that means you have one main call-to-action (CTA) on the page. You also don’t need a website to use landing pages. And you don’t need to decide between one or the other. Remember the Foodie Buddies podcast website? Well, the podcasters also use landing pages as part of their marketing strategy. In this case, the landing page is functioning as a link directory. This lets them use one link in their social media bios to easily direct followers to. This is just one way to use landing pages as part of your marketing strategy. In fact, there are tons of ways you can use landing pages. What’s the difference between a landing page and a website?When it comes to how landing pages and websites are structured, think of your website as a continent; it has many pages that are all connected together and it’s easy to navigate from one corner of your website to another. Now think of your landing page as an island off the coast of that continent. It stands alone, and does not connect to your continent. That’s how a landing page is different from a website, structurally. However, when thinking about the purpose of each, the difference between a landing page and a website is simply in the action you want visitors to take. Do you want a visitor to do one thing and stay focused on a simple task? Or do you want them to explore and learn about you?
But you may need or want both. Just as Foodie Buddies did, you can create a website and use landing pages. But when it comes to getting your business online, there’s a time and a place for both. It just depends on what you want to accomplish. How to decide if you need a website or a landing pageStill not sure which to use in setting up your online presence? Ask yourself these questions:
Do I need a website?If you ultimately want to give your visitors a way to learn about your business, explore all your offerings, and you have the time, money and resources to create a beautiful website, go for it! Keep in mind, even with a website, it may still be a good idea to use landing pages when trying to grow your email list, selling products or services, or offering a lead magnet. This keeps them focused and on task without the distractions of a website. Plus, you can customize the URL of your landing page so it appears as if it’s part of your website and keeps branding consistent. Do I need a landing page?The beauty of a landing page is they’re usually more cost-effective than websites, especially if you’re just starting out or want to test a new idea. If you’re looking for a quick and easy way to get yourself online, sell products, grow your email list and connect with people, then a landing page might be the best solution for you. Want more conversions? Create landing pages for your business.No matter how you create your online presence, landing pages are a great tool to convert potential customers into leads. Get the ability to create unlimited landing pages for no additional cost with AWeber Free. from https://blog.aweber.com/digital-marketing-2/landing-page-vs-website.htm Let’s imagine it’s your birthday for a moment … Happy Birthday! You roll over in bed in the morning, grab your phone to sift through texts and emails wishing you a happy day. In your email, there’s a message waiting for you with a free offer, just for you, to help you celebrate. Can't you feel the warm and fuzzies? Have you ever wondered if you should send automated, personalized birthday emails? If you can put together an offer that makes someone smile, then the answer is yes. But before you do that, you need to know how to create a birthday email that wows. Why you need to send birthday emails to your customersBirthday emails should be part of your email marketing strategy for one simple reason — they work! Think of the birthday emails you get from brands — don’t you prefer to open and engage with personalized ones with a digital gift or code? Then it should come as no surprise that birthday emails have significantly higher open and click rates than regular promotional emails. Birthday emails are incredibly effectiveJust look at the numbers from an Experian study consisting of 50 brands and their email birthday campaigns! Birthday emails see a 481% higher transaction rate than promotional emails, 342% higher revenue per email than promotional emails and 179% higher unique click rates than promotional emails. The numbers speak for themselves. How to send birthday emails that stand out from the restYou’re probably not the only one wishing your subscribers a happy birthday in their inbox. Make sure your emails stand out by avoiding three common mistakes. Don't send generic emails.Birthday emails only work if they make your customer feel special. Generic, one-size-fits-all emails don’t typically cut it. Plus, don’t make your gift difficult to redeem or something that you regularly discount. It’s their special day — gift them something unique. Make the focus of the email about your subscriber, not your business.It is their birthday, not yours. Send your birthday wishes, include your gift, and that’s all you need. You want your birthday emails to come across as a nice gesture, not a blatant attempt for another sale. Make your gift something they cannot ignore.Give the subscriber something they’ll be excited about and something you don’t usually offer. Typically, birthday emails have a coupon code that is a special deal, free offer redeemable online or in-store. 5 Steps to Send Amazing Birthday Emails1. Collect birthday informationSurprisingly, many businesses do not send out birthday emails because they don’t take the time to collect that information. That means sending a birthday email is one of the best ways to get noticed in the inbox. AWeber makes it super easy to collect birthdays from your subscribers. Collect birthdays on sign-up formsSet up custom fields to collect birthdays on sign-up forms and landing pages. Pro tip: Consider adding text below the birthday field that tells the customer why you’re asking for their birthday. For example, “Enter your birthday so we can send you a free gift.” People are more willing to give information if they know why you need it and how you will use it. Collect birthdays in an email campaignIt’s not too late to collect birthday information if you didn’t get it through a sign up form. Simply set up an email campaign to collect your subscribers' birthday information. Use a subject line like: "We want to send you a birthday gift!" or "We have a birthday gift for you, but we don't have your birthday." Let them know why you want to know their birthday, so they're more likely to respond. Plus, keep your birthday email on point and direct. Don't combine requests for their birthday with a different email request. The email below by Ann Taylor is an excellent example of how to collect the birthday of your subscribers. 2. Make your subject line and message personal and relevantWhen you get a birthday card in the mail, your friends or family address it to you with a personalized message. Follow suit in your emails. Subject line personalizationSimply click the ‘Personalize’ drop down in the subject line bar to add your subscriber’s name. Pro tip: Mention “birthday” or “happy birthday” in the subject line, and if you offer a gift or discount, mention it in the subject line. Message content personalizationYou can also personalize the content within the email message itself. In the toolbar directly above, click the "Personalize" button. A drop-down menu will reveal, where you can select the subscriber’s name or other personalization values you would like to add to your message. 3. Make your special offer or discount irresistibleEveryone loves a birthday email with an irresistible coupon. Here are a few of our favorites. Hulu sends their audience a free month. Nothing Bundt Cakes give subscribers an actual mini birthday cake. 4. Keep it short and sweetNow is not the time to tell your company story. The message should wish your subscriber a happy birthday, explain the gift, and tell them how to redeem it. The best birthday emails are short and straightforward. Consider using a colored button with clear directions. For example, "Redeem your birthday gift" or "Claim your $10 coupon now". 5. Use eye-catching images or GIFsCommon GIFs found in birthday emails include balloons, confetti, and cakes. Forever21 uses a fun cake gift to make their birthday email unforgettable. New Look's birthday message includes fun birthday balloons and 20% coupon code. It’s easy to send beautiful birthday emails.Birthday emails are the best way to celebrate with your subscribers. And there is no easier way to get started than with a professionally designed pre-built email template. AWeber has two different birthday email series templates that are available in our template gallery. Just select one of the mobile-ready birthday email templates and customize it to fit your brand. 1. Party Animal SeriesThe Party Animal series uses a combination of colorful text and images to make your birthday emails stand out. There are three different color options to choose from. 2. Cupcake SeriesThe cupcake series uses confetti and birthday cupcakes to help your email stand out in the inbox. There are three different email template options to choose from that include different color backgrounds, icons and layout options. Who doesn't want to be remembered on their birthday? Your subscribers have grown to expect to receive birthday emails from their favorite brands and businesses. It is always great to send an email to your subscribers on their birthday, but there are no hard-set rules. More than half of birthday emails are sent on a specific birthday. But a new trend is to send an email at the beginning of the birthday month to allow them plenty of time to redeem their special gift. For those that don't redeem their gift, you can always send them a reminder email at the end of the month. Start sending your birthday email today with AWeber Free. from https://blog.aweber.com/digital-marketing-2/perfect-birthday-email.htm |